PHOTOS: SXSW 2018 Day 1 Roundup

Coming from the North East Coast, experiencing a few days of early spring in Texas has almost as much allure as the some 2,000 we can see here at SXSW. The Austin weather doesn’t make it easy though: we were greeted with chilly wind albeit under a glorious blue sky.
SXSW added Monday last year officially to the music track of the festival and it is still a slow day and we saw preciously little music yet. That will change today!
Follow us along for more impressions on Twitter or Instagram under @glamglare.

Now check out some photos from our first day: